# How Zero Egg Partnered with MOGL to Bring **Plant-Based Innovation to Campus** **with** **Athlete-Driven Sampling Activation**

1. event activation  
2. 100+ Products sampled  
3. 3 ucf football players

## The Brand

**Zero Egg** is a plant-based egg alternative designed for a better world — one that’s healthy, sustainable, and hen-friendly. With a focus on environmental impact and wellness, Zero Egg offers versatile breakfast solutions that don’t compromise on taste or texture.

As a food-tech innovator, Zero Egg is changing the breakfast game across restaurants, campuses, and wellness-driven communities.

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## The Ask:   **Promote Zero Egg’s Mission and Products to Gen Z Consumers on Campus**

Zero Egg partnered with MOGL to introduce its plant-based breakfast products to college students through an on-campus activation at the University of Central Florida (UCF). The campaign aimed to:

- Build awareness of Zero Egg’s sustainable and plant-based offerings  
- Engage college students in a fun, interactive food experience  
- Drive social visibility through athlete promotion and influencer support

## The Solution:  **Campus Activation + Athlete Appearances and Social Promotion**

MOGL executed a strategic on-campus sampling event designed to drive foot traffic, awareness, and engagement with Zero Egg. MOGL designed and executed an integrated campaign combining top-tier production, storytelling, and paid amplification.

**Event Strategy**  
**‍** Branded booth at UCF’s **Kappa Sigma Fraternity** house.  
Free breakfast sandwich samples featuring Zero Egg.  
Collaborative staffing by Zero Egg chefs, marketers, and MOGL team.

**Athlete Talent & Social Promotion**  
**‍** Three high-profile UCF Football athletes were activated to appear at the event, hand out samples, and promote across their social media channels:

**Ryan O'Keefe** – Wide Receiver, UCF  
**Mark Antony Richards** – Running Back, UCF  
**Jaylon Robinson** – Wide Receiver, UCF

These athletes promoted the event before and during the activation, helping to drive awareness, boost attendance, and create UGC content.

**Influencer Integration**  
**‍** MOGL also invited on-campus lifestyle influencers, Greek life leaders, and local micro-influencers to participate, amplifying reach beyond the athletic community.

**Collaborative Teams On-Site**  
**MOGL Team**: Brandon Wimbush (Co-Founder), Anthony Whitaker (Founders Associate), Tommy Marlow (Videographer/Coordinator)  
**Zero Egg Team**: Chef + Marketing/PR Lead Emily Cappiello

## The Results:  **Brand Engagement with UCF’s Campus Community**

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This collaboration between **Zero Egg and MOGL** introduced a new plant-based product to a high-value Gen Z audience in an authentic, memorable way. By combining athlete influence, experiential marketing, and community engagement, the campaign brought flavor, sustainability, and excitement directly to students — one sandwich at a time.

**Campaign Yield**

**Athletes Activated:**  
**3 UCF Football Players**

**Product Sampling:**  
**100s of Sandwiches Distributed**

**Event Activation:**  
**Meet & Greet + Fan Competitions**

**Content:**  
**Athlete UGC + Recap Video**