How Zero Egg Partnered with MOGL to Bring Plant-Based Innovation to Campus with Athlete-Driven Sampling Activation

1. event activation
2. 100+ Products sampled
3. 3 ucf football players

The Brand

Zero Egg is a plant-based egg alternative designed for a better world — one that’s healthy, sustainable, and hen-friendly. With a focus on environmental impact and wellness, Zero Egg offers versatile breakfast solutions that don’t compromise on taste or texture.

As a food-tech innovator, Zero Egg is changing the breakfast game across restaurants, campuses, and wellness-driven communities.

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The Ask: Promote Zero Egg’s Mission and Products to Gen Z Consumers on Campus

Zero Egg partnered with MOGL to introduce its plant-based breakfast products to college students through an on-campus activation at the University of Central Florida (UCF). The campaign aimed to:

• Build awareness of Zero Egg’s sustainable and plant-based offerings
• Engage college students in a fun, interactive food experience
• Drive social visibility through athlete promotion and influencer support

The Solution: Campus Activation + Athlete Appearances and Social Promotion

MOGL executed a strategic on-campus sampling event designed to drive foot traffic, awareness, and engagement with Zero Egg. MOGL designed and executed an integrated campaign combining top-tier production, storytelling, and paid amplification.

Event Strategy
‍ Branded booth at UCF’s Kappa Sigma Fraternity house.
Free breakfast sandwich samples featuring Zero Egg.
Collaborative staffing by Zero Egg chefs, marketers, and MOGL team.

Athlete Talent & Social Promotion
‍ Three high-profile UCF Football athletes were activated to appear at the event, hand out samples, and promote across their social media channels:

Ryan O'Keefe – Wide Receiver, UCF
Mark Antony Richards – Running Back, UCF
Jaylon Robinson – Wide Receiver, UCF

These athletes promoted the event before and during the activation, helping to drive awareness, boost attendance, and create UGC content.

Influencer Integration
‍ MOGL also invited on-campus lifestyle influencers, Greek life leaders, and local micro-influencers to participate, amplifying reach beyond the athletic community.

Collaborative Teams On-Site
MOGL Team: Brandon Wimbush (Co-Founder), Anthony Whitaker (Founders Associate), Tommy Marlow (Videographer/Coordinator)
Zero Egg Team: Chef + Marketing/PR Lead Emily Cappiello

The Results: Brand Engagement with UCF’s Campus Community

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This collaboration between Zero Egg and MOGL introduced a new plant-based product to a high-value Gen Z audience in an authentic, memorable way. By combining athlete influence, experiential marketing, and community engagement, the campaign brought flavor, sustainability, and excitement directly to students — one sandwich at a time.

Campaign Yield

Athletes Activated:
3 UCF Football Players

Product Sampling:
100s of Sandwiches Distributed

Event Activation:
Meet & Greet + Fan Competitions

Content:
Athlete UGC + Recap Video