How Vooray Leveraged MOGL to Reach Over 161,000 Active ConsumersinKey Target Markets

88,000

views

161,000

Total reach

30

Brand Ambassadors

The Brand

VOORAY creates bags made for those who live life in motion. Vooray bags adapt, organize, and keep pace—stylishly and seamlessly, wherever the day takes you. We're ready for any adventure, big or small, providing solutions that make life easier, every step of the way.

Vooray is built on a shared love for movement, wellness, and community. We're here to fuel your passions and bring people together. Beyond bags, they create real connections and lasting relationships that lift and inspire—together, they’re ready for anything.

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The Ask: Promote Vooray Bags as the Go-To Accessory for Active Lifestyles

Vooray partnered with MOGL to amplify awareness for their collection of fitness, travel, and everyday bags.

The goal was to reach an active, fashion-forward audience between 18-34 years old with an interest in wellness and movement.

MOGL was tasked with connecting Vooray with influencers who could embody and represent their brand ethos of motion, wellness, and community.

The Solution: Collaborate with Athlete Influencers to Create Engaging UGC Content

MOGL designed a strategic promotional campaign to elevate Vooray's visibility among Gen Z and Millennial audiences.

The campaign featured influencers creating high-quality UGC content showcasing their favorite Vooray bags in action—whether heading to the gym, traveling, or navigating their daily routines.

Influencers shared this content on Instagram through posts and stories, emphasizing Vooray’s seamless adaptability to their dynamic lifestyles.

Some of the participating athlete influencers were:

‍

Hope Frost, UCLA Track & Field - 6.7k Followers

Zachary Laudemann, University of Miami Football - 7.5k Followers

Jenna Sayler, Texas A&M Cheerleading - 5.4k Followers

Joyasia Smith, University of Georgia Basketball - 4.9k Followers

Becca Tschetter, University of Florida Soccer - 4.8k Followers

‍

The influencers’ content featured creative, authentic narratives that showcased how Vooray bags helped them stay organized and ready for anything.

‍

MOGL coordinated the scheduling of each athletes’ appearances, the delivery of the content and the post approvals for each athlete as well as the ultimate campaign reporting.

The Results: 30 Athlete Influencers Helped Hooray Over 161,000 Active ConsumersinKey Target Markets

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Through the strategic use of influencer collaborations, Vooray successfully positioned itself as the go-to bag brand for individuals leading active lifestyles. The campaign strengthened connections with their target audience while generating valuable UGC content for use in future marketing efforts.

Campaign Yield

Total Views

88,000

Engagements

3,300

Total Reach

161,000

Quality Audience

85.6%

Audience Gender Breakdown

Predominantly Female

The Results: 30 Athlete Influencers Helped Hooray Over 161,000 Active ConsumersinKey Target Markets

Jimenna Ramirez Content Deliverable

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Jillian Cox Content Deliverable

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Brionna Nguyen Content Deliverable