# How Toyota generated **25 million impressions** **from****high quality content****&****targeted paid media****within key demographics**

1.4m

engagements

25m

Total impressions

$20.00

ecpm

## The Brand

**Toyota** is a global automotive leader known for its commitment to quality, durability, and innovation. With a legacy of building reliable vehicles that blend performance and practicality, Toyota has become a household name across generations.

The brand continues to evolve with a strong focus on technology, sustainability, and cultural relevance — notably through its TRD PRO lineup, which emphasizes rugged performance and bold design tailored for adventurous, lifestyle-driven consumers.

## The Ask:   **Drive Awareness for Toyota’s TRD PRO Lineup Among aa men ages 25-39**

Toyota partnered with MOGL to launch a multi-platform NIL campaign centered around NFL Draft prospects who embody the power, grit, and drive that reflect Toyota’s TRD PRO brand values.

The campaign aimed to:

- Create authentic athlete-led content that resonated with AA males, ages 25-39

- Utilize professionally produced long-form and short-form video assets

- Amplify that content through strategic paid media to maximize reach and efficiency

## The Solution:  **“You Can’t Stop My Drive” Campaign Powered by top NFL draft prospects and Paid Media**

MOGL designed and executed an integrated campaign combining top-tier production, storytelling, and paid amplification.

**Creative & Production Strategy**

Developed branded short-form and long-form video content featuring rising NFL prospects.

Captured athlete stories showcasing determination, legacy, and personal “drive”.

Created 6 Instagram Reels and 3 YouTube episodes to maximize channel reach and engagement.

**Athlete Talent & Alignment**

MOGL cast two top NIL athletes whose personalities and work ethic aligned with Toyota’s core values:

**Xavier Watts** – Notre Dame (Safety) 50K IG Followers

**Will Johnson** – Michigan (Cornerback) 153K IG Followers

Each athlete was featured in dynamic, high-production visuals alongside the TRD PRO vehicles.

**Paid Media & Amplification**

**6 IG Reels and 3 Long Form Episodes on Youtube**

Targeted African American men ages 25–39 across key platforms.

Deployed content across Meta and YouTube with full paid media execution over 2 months. Managed campaign delivery, approvals, and reporting end-to-end

## The Results:  **25M Impressions, $20 eCPM, and 1.4M+ Engagements**

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The “You Can’t Stop My Drive” campaign successfully utilized 2 top NFL draft prospects with premium creative and strategic paid media enabling Toyota to connect with millions of consumers in an authentic and high-performing way. This case proves how brands can leverage athlete partnerships to drive both cultural credibility and business results at scale.

**Campaign Yield**

**Total Impressions:**

**25,351,294**

**Total Engagements:**

**1,433,588**

**eCPM:**

**$20**

**Audience Targeted:**

**Millenials (AA Men 25-29)**

## The Results:  **25M Impressions, $20 eCPM, and 1.4M+ Engagements**

Will Johnson Ep.2 Reel

Will Johnson Ep.3 Reel

Xaver Watts Ep.3 Reel