How Toyota generated 25 million impressions from**high quality content&targeted paid mediawithin key demographics**

1.4m

engagements

25m

Total impressions

$20.00

ecpm

The Brand

Toyota is a global automotive leader known for its commitment to quality, durability, and innovation. With a legacy of building reliable vehicles that blend performance and practicality, Toyota has become a household name across generations.

The brand continues to evolve with a strong focus on technology, sustainability, and cultural relevance — notably through its TRD PRO lineup, which emphasizes rugged performance and bold design tailored for adventurous, lifestyle-driven consumers.

The Ask: Drive Awareness for Toyota’s TRD PRO Lineup Among aa men ages 25-39

Toyota partnered with MOGL to launch a multi-platform NIL campaign centered around NFL Draft prospects who embody the power, grit, and drive that reflect Toyota’s TRD PRO brand values.

The campaign aimed to:

• Create authentic athlete-led content that resonated with AA males, ages 25-39

• Utilize professionally produced long-form and short-form video assets

• Amplify that content through strategic paid media to maximize reach and efficiency

The Solution: “You Can’t Stop My Drive” Campaign Powered by top NFL draft prospects and Paid Media

MOGL designed and executed an integrated campaign combining top-tier production, storytelling, and paid amplification.

Creative & Production Strategy

Developed branded short-form and long-form video content featuring rising NFL prospects.

Captured athlete stories showcasing determination, legacy, and personal “drive”.

Created 6 Instagram Reels and 3 YouTube episodes to maximize channel reach and engagement.

Athlete Talent & Alignment

MOGL cast two top NIL athletes whose personalities and work ethic aligned with Toyota’s core values:

Xavier Watts – Notre Dame (Safety) 50K IG Followers

Will Johnson – Michigan (Cornerback) 153K IG Followers

Each athlete was featured in dynamic, high-production visuals alongside the TRD PRO vehicles.

Paid Media & Amplification

6 IG Reels and 3 Long Form Episodes on Youtube

Targeted African American men ages 25–39 across key platforms.

Deployed content across Meta and YouTube with full paid media execution over 2 months. Managed campaign delivery, approvals, and reporting end-to-end

The Results: 25M Impressions, $20 eCPM, and 1.4M+ Engagements

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The “You Can’t Stop My Drive” campaign successfully utilized 2 top NFL draft prospects with premium creative and strategic paid media enabling Toyota to connect with millions of consumers in an authentic and high-performing way. This case proves how brands can leverage athlete partnerships to drive both cultural credibility and business results at scale.

Campaign Yield

Total Impressions:

25,351,294

Total Engagements:

1,433,588

eCPM:

$20

Audience Targeted:

Millenials (AA Men 25-29)

The Results: 25M Impressions, $20 eCPM, and 1.4M+ Engagements

Will Johnson Ep.2 Reel

Will Johnson Ep.3 Reel

Xaver Watts Ep.3 Reel