# **How Snapchat and MOGL Created a** **first-of-its-kind****NIL Content Engine**

1.3 million

views

200+
stories per week

23

athletes activated

## The Brand

**Snapchat** is a global leader in real-time storytelling, empowering creators to connect and share their lives authentically through disappearing messages, Spotlight, and immersive AR content.

With Gen Z at its core, Snapchat has become a go-to platform for creative self-expression and real-time connection.

For this campaign, Snapchat leaned into NIL as a strategic growth channel, turning college athletes into high-performing digital creators.

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## The Ask:   **Empower Student-Athletes to Grow as Creators and Drive Massive Reach on Snapchat**

Snapchat partnered with MOGL to build and run an innovative NIL content accelerator. The objective was to scale student-athlete storytelling on-platform and reinforce Snapchat’s identity as _the_ destination for authentic, high-volume athlete content.

Snapchat’s goals were to:

- Drive consistent and engaging posting from emerging NIL talent. Supercharge athlete presence on Spotlight and Stories.
- Reach millions of viewers with athlete-led, community-driven content.
- Position Snapchat as the creator platform of choice for college athletes.

## The Solution:  **An 8-Week Content Accelerator for Next-Gen Athlete Creators**

MOGL designed and managed a structured 8-week content engine, equipping student-athletes with the tools, prompts, and support needed to consistently produce standout content.

The campaign featured:

**Program Design & Execution:**

**‍**\- 23 total athletes activated, including [Faith Choi, Ohio State Women's Golf](https://influencer.mogl.online/athletes/faith-choi--4KVG9R)

\- 12 completed the full 8-week program

\- MOGL provided weekly content prompts focused on personal storytelling, day-in-the-life moments, workouts, humor, and campus culture

**Athletes Committed to a High-Volume Posting Cadence:**

**‍**\- 4+ Snapchat Stories per day

\- 3–5 Spotlight videos per week

**Campaign Services:**

\- Full-service NIL logistics: athlete recruitment, onboarding, and approvals

\- Content guidelines aligned with Snapchat’s creative and community values

\- Real-time tracking and performance analytics

\- Compliance and post facilitation across all athletes

## The Results:  **1.3M+ Views and a Repeatable NIL Growth Framework**

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Delivered over **1.3 million organic views** across athlete content

Established a **repeatable content engine** for Snapchat’s NIL strategy

Validated that structured support can turn athletes into full-time content creators

Positioned Snapchat as the go-to destination for creator-driven NIL storytelling

**Campaign Yield**

**Campaign Duration:**

8 Weeks

**Brand Ambassadors:**

23

**Content Delivered:**

**200+ Stories Per Week**

**Total Views:**

**1.3 Million**

## The Results:  **1.3M+ Views and a Repeatable NIL Growth Framework**

[Carl Barnette](https://influencer.mogl.online/athletes/carl-barnette-ii--R62502) Content Deliverable

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[Kiran Singh](https://influencer.mogl.online/athletes/kiran-singh--EDPKXE) Content Deliverable

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[Dani Beder](https://influencer.mogl.online/athletes/dani-beder--RZY988) Content Deliverable