How Snapchat and MOGL Created a first-of-its-kind****NIL Content Engine

1.3 million

views

200+ stories per week

23

athletes activated

The Brand

Snapchat is a global leader in real-time storytelling, empowering creators to connect and share their lives authentically through disappearing messages, Spotlight, and immersive AR content.

With Gen Z at its core, Snapchat has become a go-to platform for creative self-expression and real-time connection.

For this campaign, Snapchat leaned into NIL as a strategic growth channel, turning college athletes into high-performing digital creators.

Your browser does not support the video tag.

The Ask: Empower Student-Athletes to Grow as Creators and Drive Massive Reach on Snapchat

Snapchat partnered with MOGL to build and run an innovative NIL content accelerator. The objective was to scale student-athlete storytelling on-platform and reinforce Snapchat’s identity as the destination for authentic, high-volume athlete content.

Snapchat’s goals were to:

• Drive consistent and engaging posting from emerging NIL talent. Supercharge athlete presence on Spotlight and Stories.
• Reach millions of viewers with athlete-led, community-driven content.
• Position Snapchat as the creator platform of choice for college athletes.

The Solution: An 8-Week Content Accelerator for Next-Gen Athlete Creators

MOGL designed and managed a structured 8-week content engine, equipping student-athletes with the tools, prompts, and support needed to consistently produce standout content.

The campaign featured:

Program Design & Execution:

‍- 23 total athletes activated, including Faith Choi, Ohio State Women's Golf

- 12 completed the full 8-week program

- MOGL provided weekly content prompts focused on personal storytelling, day-in-the-life moments, workouts, humor, and campus culture

Athletes Committed to a High-Volume Posting Cadence:

‍- 4+ Snapchat Stories per day

- 3–5 Spotlight videos per week

Campaign Services:

- Full-service NIL logistics: athlete recruitment, onboarding, and approvals

- Content guidelines aligned with Snapchat’s creative and community values

- Real-time tracking and performance analytics

- Compliance and post facilitation across all athletes

The Results: 1.3M+ Views and a Repeatable NIL Growth Framework

-8.png)

Delivered over 1.3 million organic views across athlete content

Established a repeatable content engine for Snapchat’s NIL strategy

Validated that structured support can turn athletes into full-time content creators

Positioned Snapchat as the go-to destination for creator-driven NIL storytelling

Campaign Yield

Campaign Duration:

8 Weeks

Brand Ambassadors:

23

Content Delivered:

200+ Stories Per Week

Total Views:

1.3 Million

The Results: 1.3M+ Views and a Repeatable NIL Growth Framework

Carl Barnette Content Deliverable

Your browser does not support the video tag.

Kiran Singh Content Deliverable

Your browser does not support the video tag.

Dani Beder Content Deliverable