# **How PharmaNutra reached**  ‍**hard-to-win 18-40 Y/O women****67% better thAn industry AVG**

$9.89

CPM

1.6k

web visitors

67%

better than industry avg

## The Brand

**Pharmaneutra** is a leading global supplement company specializing in innovative nutritional products for energy and wellness.

With **SiderAL® Forte**, PharmaNutra aimed to expand its U.S. presence by reaching active consumers seeking improved performance and recovery.

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## The challenge

PharmaNutra's goal wasn't broad "healthcare" reach - it was specifically trying to engage **women 18-40 years old**, a notoriously competitive demographic for wellness/supplement advertising.

This matters because the auction environment is typically more saturated and expensive:

• Wellness + supplements = crowded feeds and heavy competition

• Women 18-40 = highly targeted, Instagram-heavy audience with high scroll fatigue.

## The ask: paid social activation

PharmaNutra partnered with MOGL to launch a paid social activation promoting **SiderAL® Forte**, an innovative iron supplement designed to improve energy and absorption.

PharmaNutra wanted to:

1. Launch a lifestyle-driven campaign highlighting SiderAL® Forte’s benefits for energy and endurance
2. Leverage athlete storytelling to bring authenticity to supplement marketing
3. Use paid media to amplify reach and performance beyond organic audiences
4. Reach **women 18-40** within wellness / fitness interest clusters

## The Solution:  **Athlete-led creative + Paid media amplification**

MOGL partnered with **Devon Newberry** **(UCLA Women's Volleyball)**, to produce short-form creator content designed for Meta placements.

Devon’s content positioned SiderAL® Forte as a credible part of an active routine — bridging high-performance athletics and everyday wellness.

**MOGL managed end-to-end execution, including:**

1. Creative strategy and messaging
2. Audience targeting and budget optimization
3. Compliance considerations for supplement advertising
4. Performance tracking and reporting
5. Deliverable:1× Instagram Reel + Paid Media Amplification
6. Paid media amplification managed by MOGL

## The Results:  **combined influencer storytelling with paid amplification to deliver impressive reach and engagement metrics**

Paid media delivery outperformed benchmark efficiency for women 18–40 in a saturated wellness category: The campaign efficiently balanced organic trust and paid performance, resulting in high engagement and meaningful brand awareness.

# Campaign Analysis

**CPM**  
**CPC**  
**CTR**  
**MOGL**  
$9.89  
$0.48  
2.05%  
**Industry Avg**  
$12.52  
$0.80  
1.86%  
**%**  
**21% better**  
**40% better**  
**10% better**