# How Zero Egg Partnered with MOGL to Bring **new** **with** **new**

411,000

impressions

100+

Products sampled

3

ucf football players

## The Brand

**Pharmaneutra** is a leading global supplement company specializing in innovative nutritional products for energy and wellness.

With **SiderAL® Forte**, PharmaNutra aimed to expand its U.S. presence by reaching active consumers seeking improved performance and recovery.

Your browser does not support the video tag.

## The Ask:   **Promote Zero Egg’s Mission and Products to Gen Z Consumers on Campus**

Zero Egg partnered with MOGL to introduce its plant-based breakfast products to college students through an on-campus activation at the University of Central Florida (UCF).Toyota partnered with MOGL to launch a multi-platform NIL campaign centered around NFL Draft prospects who embody the power, grit, and drive that reflect Toyota’s TRD PRO brand values.

The campaign aimed to:

\- Build awareness of Zero Egg’s sustainable and plant-based offerings

\- Engage college students in a fun, interactive food experience

\- Drive social visibility through athlete promotion and influencer support

## The Solution:  **Campus Activation + Athlete Appearances and Social Promotion**

MOGL partnered with **Devon Newberry**, UCLA volleyball player, to create a short-form Instagram Reel promoting SiderAL® Forte through an authentic, relatable lens.

Devon’s content showcased her energy and balance as a collegiate athlete, positioning SiderAL® Forte as a trusted part of her wellness routine.

To drive scale, MOGL launched a **paid media campaign** amplifying Devon’s content to targeted audiences — reaching wellness enthusiasts, athletes, and young professionals.

MOGL handled creative strategy, audience optimization, compliance, and performance tracking end-to-end.

**Event Strategy**

**‍** Branded booth at UCF’s **Kappa Sigma Fraternity** house.

Free breakfast sandwich samples featuring Zero Egg.

Collaborative staffing by Zero Egg chefs, marketers, and MOGL team.

‍ **Athlete Talent & Social Promotion**

**‍** Three high-profile UCF Football athletes were activated to appear at the event, hand out samples, and promote across their social media channels:

**‍** **Ryan O'Keefe** – Wide Receiver, UCF

**‍** **Mark Antony Richards** – Running Back, UCF

**‍** **Jaylon Robinson** – Wide Receiver, UCF

These athletes promoted the event before and during the activation, helping to drive awareness, boost attendance, and create UGC content.

‍ **Influencer Integration**

**‍** MOGL also invited on-campus lifestyle influencers, Greek life leaders, and local micro-influencers to participate, amplifying reach beyond the athletic community.

‍ **Collaborative Teams On-Site**

**MOGL Team**: Brandon Wimbush (Co-Founder), Anthony Whitaker (Founders Associate), Tommy Marlow (Videographer/Coordinator)

**‍Zero Egg Team**: Chef + Marketing/PR Lead Emily Cappiello

## The Results:  **Brand Engagement with UCF’s Campus Community**

-8.png)

This collaboration between **Zero Egg and MOGL** introduced a new plant-based product to a high-value Gen Z audience in an authentic, memorable way. By combining athlete influence, experiential marketing, and community engagement, the campaign brought flavor, sustainability, and excitement directly to students — one sandwich at a time.

**Campaign Yield**

**Impressions:**

**411,119**

**Product Sampling:**

**100s of Sandwiches Distributed**

**Event Activation:**

**Meet & Greet + Fan Competitions**

**Content:**

**Athlete UGC + Recap Video**