How Zero Egg Partnered with MOGL to Bring new with new

411,000

impressions

100+

Products sampled

3

ucf football players

The Brand

Pharmaneutra is a leading global supplement company specializing in innovative nutritional products for energy and wellness.

With SiderAL® Forte, PharmaNutra aimed to expand its U.S. presence by reaching active consumers seeking improved performance and recovery.

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The Ask: Promote Zero Egg’s Mission and Products to Gen Z Consumers on Campus

Zero Egg partnered with MOGL to introduce its plant-based breakfast products to college students through an on-campus activation at the University of Central Florida (UCF).Toyota partnered with MOGL to launch a multi-platform NIL campaign centered around NFL Draft prospects who embody the power, grit, and drive that reflect Toyota’s TRD PRO brand values.

The campaign aimed to:

- Build awareness of Zero Egg’s sustainable and plant-based offerings

- Engage college students in a fun, interactive food experience

- Drive social visibility through athlete promotion and influencer support

The Solution: Campus Activation + Athlete Appearances and Social Promotion

MOGL partnered with Devon Newberry, UCLA volleyball player, to create a short-form Instagram Reel promoting SiderAL® Forte through an authentic, relatable lens.

Devon’s content showcased her energy and balance as a collegiate athlete, positioning SiderAL® Forte as a trusted part of her wellness routine.

To drive scale, MOGL launched a paid media campaign amplifying Devon’s content to targeted audiences — reaching wellness enthusiasts, athletes, and young professionals.

MOGL handled creative strategy, audience optimization, compliance, and performance tracking end-to-end.

Event Strategy

‍ Branded booth at UCF’s Kappa Sigma Fraternity house.

Free breakfast sandwich samples featuring Zero Egg.

Collaborative staffing by Zero Egg chefs, marketers, and MOGL team.

‍ Athlete Talent & Social Promotion

‍ Three high-profile UCF Football athletes were activated to appear at the event, hand out samples, and promote across their social media channels:

‍ Ryan O'Keefe – Wide Receiver, UCF

‍ Mark Antony Richards – Running Back, UCF

‍ Jaylon Robinson – Wide Receiver, UCF

These athletes promoted the event before and during the activation, helping to drive awareness, boost attendance, and create UGC content.

‍ Influencer Integration

‍ MOGL also invited on-campus lifestyle influencers, Greek life leaders, and local micro-influencers to participate, amplifying reach beyond the athletic community.

‍ Collaborative Teams On-Site

MOGL Team: Brandon Wimbush (Co-Founder), Anthony Whitaker (Founders Associate), Tommy Marlow (Videographer/Coordinator)

‍Zero Egg Team: Chef + Marketing/PR Lead Emily Cappiello

The Results: Brand Engagement with UCF’s Campus Community

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This collaboration between Zero Egg and MOGL introduced a new plant-based product to a high-value Gen Z audience in an authentic, memorable way. By combining athlete influence, experiential marketing, and community engagement, the campaign brought flavor, sustainability, and excitement directly to students — one sandwich at a time.

Campaign Yield

Impressions:

411,119

Product Sampling:

100s of Sandwiches Distributed

Event Activation:

Meet & Greet + Fan Competitions

Content:

Athlete UGC + Recap Video