How Goodyear Took Nil **to New Heights —**Literally

first

of its kind nil activation

146,300

Total Reach

2

athletes activated

The Brand

Goodyear is one of the most iconic and trusted names in American automotive culture. Known globally for its innovation in tires and aviation, Goodyear has long leveraged its legendary Blimp as a floating billboard and brand experience.

With deep roots in sports, media, and transportation, Goodyear sought to modernize its brand visibility by engaging with Gen Z audiences in an unexpected way — through college athlete creators and NIL storytelling.

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The Ask: Launch a Buzz-Worthy Campaign Using the Goodyear Blimp

Goodyear partnered with MOGL to create a one-of-a-kind NIL activation timed with Lollapalooza weekend in Chicago — a moment where culture, music, and brand attention converge.

The campaign aimed to:

- Launch a culturally relevant and newsworthy NIL experience

- Capture once-in-a-lifetime content from inside the Goodyear Blimp

- Reach younger audiences through student-athlete storytelling on TikTok and Instagram

The Solution: A “Sky-High Takeover” with VIP Blimp Flights and Exclusive Content

MOGL handled full end-to-end campaign management and content strategy to bring Goodyear’s vision to life.

The campaign featured:

Creative Campaign Strategy: MOGL developed the “Sky-High Takeover,” positioning the Goodyear Blimp as a dream-come-true opportunity for student-athletes to experience and share — merging awe-inspiring visuals with authentic voice.

‍ Athlete Selection & Coordination: MOGL activated athletes from nearby schools with strong social engagement and personal brand alignment:

‍ Slane Glover – Ohio State Cheerleading (18.8K Instagram followers)

‍ Reese Sanders – Notre Dame Track & Field (61.3K Instagram followers)

Each athlete received a private, 15–30 minute VIP flight aboard the Goodyear Blimp.

‍ Content Creation & Approvals: MOGL coordinated logistics and content guidelines, ensuring each athlete created exclusive, high-quality content that captured the blimp experience — including cockpit views, aerial footage, and behind-the-scenes moments. All content was reviewed and approved by Goodyear pre-launch.

The Results: Cultural Relevance and Exclusive Content Few Will Ever Capture

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First-ever NIL campaign featuring the Goodyear Blimp

Delivered exclusive, once-in-a-lifetime content only 0.0006% of Americans will ever experience

Campaign Yield

Combined IG Reach:

80k+ Followers

Brand Ambassadors:

2

Experience Captured:

VIP Flights at 1,500 ft above Chicago

Tentpole Moment:

Lollapalooza Weekend, Summer 2025

The Results: Cultural Relevance and Exclusive Content Few Will Ever Capture

Slane Glover Content Deliverable

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Reese Sanders Content Deliverable

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Compilation Content

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