How Activision reached over 1 million consumers with end to end production & Post boosting

373k

Engagements

1.1 Million

Total reach

4,860

followers gained

The Brand

Activision is a global leader in interactive entertainment, renowned for its iconic gaming franchises that have defined generations of gamers. From legendary titles like Call of Duty to nostalgic classics like Crash Bandicoot, Activision has built a legacy of creating innovative and immersive gaming experiences that captivate audiences worldwide.

With Crash Bandicoot serving as one of its most beloved franchises, Activision continues to celebrate the playful, adventurous spirit that resonates with fans of all ages. Through its dedication to storytelling, community engagement, and cutting-edge technology, Activision remains at the forefront of the gaming industry, connecting players across the globe. Creating lasting relationships that lift and inspire—together, they’re ready for anything.

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The Ask: Amplify Awareness for Activision’s Latest Gaming Release

Activision partnered with MOGL to develop and execute a comprehensive campaign designed to reach gamers across key target markets to promote the launch of their newest Crash Bandicoot game.

The objective was to generate excitement for a new release by leveraging influencer talent, dynamic content creation, and strategic media amplification to engage a highly targeted audience specifically on TikTok.

The Solution: End-to-End Campaign Creation and Execution

MOGL managed the campaign from concept to completion, delivering a seamless execution that showcased Activision’s gaming title in an exciting, innovative light.

The approach included:

‍ Developing the Creative Vision: MOGL conceptualized and planned the campaign, including storyboarding, location scouting, and production details for a dynamic shoot.

‍ Talent Selection: MOGL sourced influencers in strategic markets who enjoy gaming to amplify the campaign’s core content with authentic, relatable voices.

‍ Content Production: MOGL executed a high-energy photoshoot and video production that highlighted gameplay, immersive visuals, and the excitement of the gaming community, including advanced implementation of color keying and color separation overlay.

‍ Media Amplification: MOGL employed paid media strategies to boost visibility, ensuring the content reached a broad yet relevant audience.

Some of the participating influencers included:

‍

Dorian Thompson-Robinson, UCLA Football,  645k followers

Roman Wilson, Michigan Football,  69.9k followers

‍ Madison Young, Florida Soccer, 14.6k followers

‍ Justice Finkley, Texas Football, 24k followers

‍ Azyah Dailey, Clemson Volleyball, 118.6k followers

‍ Camerun Peoples, App State Football, 19.5k followers

These influencers brought their unique style and authenticity to the campaign, creating relatable content that resonated with their engaged audiences. Anchored by Dorian Thompson-Robinson, the campaign revolved around a high quality production shoot with the Crash Bandicoot mascot and the UCLA star QB. Then, each additional influencer promoted that content with their own UGC content via TikTok stitches.

MOGL coordinated the scheduling of each athletes’ appearances, the delivery of the content and the post approvals for each athlete as well as the ultimate campaign reporting.

The Results: Over 1 Million Target Audience Consumers Reached

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Campaign Yield

Total Brand Ambassadors

6

Engagements

373,000

Total Reach

1.1 Million

Result Rate

28% (6x better than industry average)

Followers Gained

4,860 (71% increase)

The Results: Over 1 Million Target Audience Consumers Reached

DTR Content Deliverable 1

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DTR Content Deliverable 2

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Content Deliverable Highlights

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