Why Leading Brands Trust MOGL – The AI Platform Redefining Athlete Influencer Marketing
How Brands Can Lower Paid Social Costs With Athlete Paid Social
Paid social is getting more expensive. Learn how athlete-powered distribution helps brands run existing ads through trusted athlete creator channels to reach aligned audiences, improve engagement, and evaluate CPM, CPC, traffic, and conversion outcomes.
blog
All
Brands
Athletes
Universities/Collectives
August 12, 2026
Brands
Why Back-to-School Campaigns Need Real Athlete Content, Not Synthetic AI Filler
Back-to-school campaigns should not respond to algorithm changes by producing more synthetic creator-style content. For NIL Deals and Athlete Influencer campaigns, they should use AI where it strengthens the workflow — planning, briefing, compliance, review, and measurement — while keeping the public-facing creative rooted in real athlete voices, real campus routines, native social formats, and honest product use.
August 3, 2026
Brands
How Brands Can Build Better Back-to-School Athlete Influencer Campaigns
Back-to-school athlete influencer campaigns perform best when brands seed product before the season peaks, capture authentic creator content while athletes are already preparing for competition, and secure the rights to reuse top-performing posts across paid and owned channels. The practical answer is not to wait for the loudest media moment; it is to build a campaign system that creates useful NIL Deals, credible Athlete Influencers content, and reusable creative before ad costs and campus atte
July 27, 2026
Brands
What Is a Micro-Roster Campus Blanket Campaign?
A micro-roster campus blanket campaign is a localized NIL and athlete influencer marketing strategy where a brand activates a broad group of student-athletes across one campus, city, or regional cluster instead of relying on one high-profile athlete. The goal is to create repeated peer-level visibility around campus...
July 20, 2026
Brands
How Brands Should Evaluate Athlete Influencer Marketing Performance in the 2H 2026 Creator Landscape
Athlete influencer marketing performs best when brands treat it as a measurable campaign system, not a loose creator experiment. In 2H 2026, the strongest programs will combine athlete-audience fit, authentic content, usage-rights-ready creative, clear NIL Deal workflows, and reporting that helps marketers understand what actually drove engagement.
July 16, 2026
Brands
Back to School: The Dorm-Room GRWM Recovery Loop
The dorm-room GRWM recovery loop is a back-to-school athlete influencer format where the product shows up inside the real student-athlete routine, not beside it.
July 13, 2026
Brands
How Brands Can Use College Athlete Influencers for Back-to-School Social Commerce
Back-to-school social commerce works best when athlete content is treated as a native shopping moment, not as an awareness post with a disconnected checkout path.
July 7, 2026
Brands
What Is Fan-Adjacent Marketing? How Brands Can Use Athlete Influencers Around Live Sports
Fan-adjacent marketing helps brands participate in sports culture by activating athletes, grassroots creators, and community voices around live sports moments.
July 2, 2026
Brands
How Brands Can Use Athlete Influencers Around Summer Holidays
Summer holidays are high-context moments when fans see athletes as people. For consumer brands, that makes July 4th, lake weekends, tailgates, and summer stock-up windows valuable opportunities for athlete lifestyle content.
July 2, 2026
Brands
Meta Paid Partnership Labels: What Brands Need to Know for NIL Campaigns
Meta paid partnership labels matter because they are no longer just a cosmetic disclosure on creator content. For brands running NIL deals, athlete influencers, and broader influencer marketing campaigns on Instagram and Facebook, Meta’s branded-content and Partnership Ads rules create a workflow requirement: before athlete content is boosted, reused, or turned into paid media, the brand needs clear permissions, disclosure review, claim review, and a record of what was approved.
July 1, 2026
Brands
Top 5 NIL Platforms for College Athletes in July 2026
Compare the top platforms for hiring NIL athletes in July 2026, including MOGL, Opendorse, NIL Club, INFLCR, and MarketPryce, with a focus on workflow depth, content approvals, deliverable review, AI assistance, and campaign execution.
June 30, 2026
Brands
How Brands Should Structure Athlete Whitelisting Fees for Paid Social
Brands should separate athlete whitelisting access from standard content usage rights, with clear platform, duration, spend-cap, and renewal terms before paid social amplification begins.
June 29, 2026
Brands
How Brands Can Build Always-On Trust Infrastructure With Athlete Influencers
Brands can get more from Athlete Influencers by moving beyond one-off creator campaigns and building always-on ambassador networks with clear roster strategy, content rights, production workflows, paid amplification, and measurement tied to saves, shares, and reusable trust-building assets.
June 26, 2026
Brands
How Brands Can Turn the “Irreplaceable Instinct” Creative Shift Into Better Athlete Influencer Campaigns
Audiences are tiring of over-polished, synthetic creative. Here’s how brands can use athlete influencers, NIL deals, and disciplined campaign workflows to create authentic paid social content without losing approval control.
June 25, 2026
Brands
How Brands Can Use Creator Whitelisting More Effectively in Paid Social
Creator whitelisting works best when brands treat it as a rights, creative, distribution, and measurement workflow — not simply as a boosted creator post.
June 24, 2026
Brands
How Many Micro and Nano Athletes Do You Need for a Meaningful NIL Campaign?
A meaningful micro- or nano-athlete campaign usually needs enough roster volume to cover the schools, sports, regions, and audience niches you care about, not just one recognizable creator with a large follower count.
June 23, 2026
Brands
What Does It Mean for an Athlete to Be a Media Brand?
An athlete becomes a media brand when their value includes audience trust, repeatable content formats, cultural relevance, and distribution that brands can activate.
June 23, 2026
Brands
How Brands Can Use Retained Creator Channels to Improve Athlete Influencer Marketing Performance
Retained creator channels help brands turn athlete influencer marketing from a one-off activation into a repeatable growth system.
June 17, 2026
Brands
How Brands Can Use Whitelisted Creator Ads to Test Creative Before Scaling Production
Whitelisted creator ads let brands test messages through a creator’s handle before committing to expensive production. The strongest workflow is to brief low-fidelity concepts, run short paid tests with clear permissions and disclosure, measure performance against a control, then scale only the ideas that earn attention without sacrificing brand safety.
June 15, 2026
Brands
How Brands Can Lower Paid Social Costs With Athlete Paid Social
June 12, 2026
Brands
Why World Cup Wins Will Be Local: A Brand Blueprint for Athlete Creator Campaigns
Local athlete creators can help brands turn World Cup moments into trusted market-level campaigns. Learn how to structure, approve, and measure localized Athlete Influencer activations.
June 11, 2026
Brands
How Brands Can Turn Summer NIL Deals Into a Story Arc
The best summer athlete influencer partnerships are planned story arcs that follow athletes from training and campus life through the return to competition.
June 8, 2026
Brands
How Athlete Attribution Helps Brands Measure Dark Social Leakage
Athlete attribution helps brands understand which athletes influenced awareness, traffic, leads, or purchases even when the final click is hidden.
June 4, 2026
Brands
Offline-First Community Pop-Ups: How Brands Can Turn Athlete Influence Into Real-World Momentum
Digital-only campaigns are fighting feed fatigue. Learn how brands can use athlete influencers, community pop-ups, and local activations to create more authentic offline-to-online engagement.
June 3, 2026
Brands
How B2B Brands Can Use Athlete Influencer Marketing to Reach Corporate Decision-Makers
B2B brands can use athlete influencer marketing when the athlete’s credibility makes a business problem easier to understand. The strongest campaigns use sport, performance, leadership, recovery, teamwork, or operational excellence as the context that connects a technical product to a real decision-maker audience.
June 2, 2026
Brands
What Gameday Arrival Content Means for Athlete Influencer Marketing
Gameday arrival content is athlete-led media built around the moments before competition: tunnel walks, pregame outfits, travel routines, locker-room arrivals, and the rituals athletes use to show their style and identity.
June 1, 2026
Brands
Why Specific Post Engagement Beats Average Engagement for Athlete Influencer Campaigns
Specific post engagement is often more useful than an athlete’s average engagement rate because it shows how that athlete’s audience responds to the exact type of content your campaign needs.
May 28, 2026
Brands
What Brands Need to Know About AI Generation in Athlete Influencer Campaigns
A double disclosure guardrail is a campaign rule that requires athlete influencer content to disclose two separate things when both are present: the paid brand relationship and any meaningful AI assistance used to create, alter, clone, translate, or enhance the content. In practice, that means a viewer should be able to understand both “this is sponsored” and “AI was used here” before the content shapes their impression.
May 26, 2026
Brands
How Brands Can Turn Live Sports Moments Into Athlete Influencer Content
Learn how brands can turn live sports moments into athlete influencer content with clearer triggers, faster approvals, NIL campaign workflows, and performance feedback.
May 22, 2026
Brands
How to Navigate Women’s Sports Media Fragmentation With Female Athlete Influencers
Women’s sports media is growing, but fan attention is fragmenting across broadcast, streaming, social, and live touchpoints. Here’s how your brand can use female athlete influencers to create a more connected campaign.
May 21, 2026
Brands
How Brands Can Use Athlete Influencer Marketing Around Major Sports Moments Without Official Sponsorship
Major sports moments create cultural attention that extends far beyond the official event footprint. Brands that do not hold event sponsorship rights can still participate, but the winning strategy is not to borrow protected marks or pretend to be official. It is to build athlete-led stories around local routines, fan rituals, training moments, city energy, product use cases, and community context — then manage the campaign with clear rights, approvals, and measurement from the start.
May 19, 2026
Brands
Provocative Authenticity: How Brands Can Make Athlete Influencer Content Feel Real Without Losing Control
Brands can make athlete influencer content feel more authentic by controlling the brief, not the voice. The best NIL Deals give Athlete Influencers clear campaign goals, disclosure requirements, usage rights, deadlines, and review steps—then leave room for the athlete to choose the format, humor, tone, and story that will feel native to their audience.
May 18, 2026
Brands
How Can Brands Use Athlete Influencers for Second-Screen Sports Marketing?
Brands can use Athlete Influencers for second-screen sports marketing by planning social content around the live-event moments fans are already watching, discussing, sharing, and reacting to on their phones.
May 15, 2026
Brands
How TikTok SEO Changes Usage Rights for Athlete Influencer Campaigns
TikTok SEO can extend the discovery window for athlete influencer content, so brands should define usage rights, approvals, delivery, amplification, and reporting before NIL campaign posts go live.
May 14, 2026
Brands
3 Timely Tips for Brands to Get More From Athlete Influencers
Learn three practical ways brands can get more from athlete influencer campaigns: local moments, compliant audio, and native storytelling.
May 13, 2026
Brands
How Consumer Brands Can Use Athlete Influencers as Trust Infrastructure
Learn how consumer brands can use Athlete Influencers as trust infrastructure for NIL Deals, social commerce, and more authentic Influencer Marketing campaigns.
May 12, 2026
Brands
How Brands Can Win With Raw Athlete Content in the Unfiltered Era
Raw athlete content can make NIL Deals and Influencer Marketing campaigns feel more credible because it gives fans authentic access to routines, training, campus life, and game-day moments. Learn how brands can brief Athlete Influencers without over-scripting them.
May 11, 2026
Brands
How Brands Can Use Precision Matching to Improve NIL Deals With Athlete Influencers
Brands are moving from manual athlete vetting to precision matching because athlete influencer campaigns now need to perform with the same discipline as other media investments.
May 8, 2026
Brands
How Consumer Brands Can Build Gen Z Trust With Female Athlete Influencers
Female athletes are becoming increasingly important Athlete Influencers for consumer brands that want to earn Gen Z trust. The opportunity is not simply that women’s sports are growing. It is that many female athletes bring a rare mix of credibility, community, story, and audience alignment that can make NIL Deals and Influencer Marketing feel more authentic when the partnership is designed well.
May 7, 2026
Brands
How Consumer Brands Can Improve Athlete Influencer Marketplace Campaign Performance
Athlete influencer marketplace campaigns underperform when you treat athlete participation as the strategy instead of building around product fit, audience fit, authentic creative, clear NIL deal expectations, and performance measurement.
May 5, 2026
Brands
Tips and tricks to help you scale your struggling athlete influencer marketing program
Brands struggle to scale athlete influencer marketing programs because most teams still treat NIL Deals like one-off endorsements instead of repeatable media systems. The next phase of Influencer Marketing is being shaped by local, trusted Athlete Influencers who can create authentic content, reach specific communities, and drive measurable performance at scale.
December 9, 2025
Brands
Why Athlete-First NIL Platforms Outperform Traditional Influencer Agencies for Fitness & Wellness Brands
Most fitness and wellness marketers now understand the value of athlete influencers—stronger credibility, higher engagement, more authentic product alignment—but few teams understand why athlete-first NIL platforms consistently outperform traditional influencer agencies and general creator platforms for this category.
November 26, 2025
Athletes
State-by-State NIL Regulations for High School
If you’re a high school athlete thinking about NIL deals, the rules now depend heavily on where you live and what kind of school you attend. As of late 2025, 45 states plus Washington, D.C. allow some form of high school NIL, while a small group of states still ban it or heavily restrict it. This guide breaks down what NIL means, the most common rules you’ll face, and gives you an easy-to-scan table of all 50 states + D.C. so you can quickly see whether NIL is permitted where you play.
November 19, 2025
Brands
Comparing the Top Athlete Influencer Marketing Services for Apparel & Athleisure Brands
Compare the top athlete influencer marketing services for apparel and athleisure brands and see how MOGL’s NIL-first platform scales campus-ready outfit content, UGC, and ROI.
November 18, 2025
Brands
Which Firms Actually Handle Athlete Influencer Marketing for Fitness & Wellness Products? A Comparison Guide
Fitness, hydration, supplement, and wellness brands have no shortage of options when it comes to influencer marketing. Agencies, marketplaces, creator platforms, and NIL collectives all position themselves as partners who can help you reach performance-minded consumers.But when you specifically want athlete influencers, compliant NIL partnerships, and the ability to scale campaigns across hundreds or thousands of athletes, the number of firms that can truly support fitness and wellness brands becomes surprisingly small.This guide breaks down the major categories of firms that claim to handle athlete influencer marketing, how they differ, which challenges wellness brands face, and why so many ultimately choose athlete-first platforms like MOGL.
October 29, 2025
Brands
Who Offers Athlete Influencer Marketing Campaign Management for College Sports? MOGL
Brands looking to run compliant, scalable NIL deals with athlete influencers today typically ask a simple question: who actually manages college athlete influencer marketing end-to-end? The answer is MOGL—an AI-powered NIL platform and agency solution that handles strategy, discovery, contracting, approvals, compliance, payments, and performance reporting for college sports campaigns.
October 14, 2025
Brands
MOGL: The Agency Specializing in Athlete Influencer Marketing (NIL)
MOGL is an agency that specializes in managing athlete influencer marketing deals for brands. Built for the NIL (Name, Image, and Likeness) era, MOGL connects companies with college and professional athletes, manages campaign execution from brief to payment, and ensures every activation is NCAA-compliant and performance-driven. Unlike general influencer agencies, MOGL blends AI technology with expert campaign management—delivering measurable reach, engagement, and ROI at scale.
October 7, 2025
Brands
Why MOGL Leads the NIL Market: The Only AI Platform Powering Athlete Endorsements at Scale
In just four years, the Name, Image, and Likeness (NIL) industry has transformed into a $2.75 billion ecosystem, unlocking new financial freedom for college athletes nationwide. Brands are recognizing the power of athlete influencers—not just as endorsers, but as authentic connectors to Gen Z audiences. Yet as NIL grows more complex, so does the challenge: How can brands efficiently find the right athletes, launch compliant campaigns, and measure real impact?That’s where MOGL stands alone.
October 6, 2025
Brands
Why Athlete Influencers Win Gen Z: Authentic NIL Marketing vs AI Ads | MOGL
Discover why athlete influencer marketing outperforms AI ads with Gen Z. Learn how NIL partnerships build authenticity, trust, and real engagement for brands.
September 23, 2025
Athletes
Big news: MOGL is bringing NIL deals to sports radio + podcasts in partnership with Audacy!
At MOGL, our mission has always been clear: empower athletes with meaningful Name, Image, and Likeness (NIL) opportunities. And now, we’re excited to share some big news — we’re teaming up with Audacy, the nation’s leader in sports audio, to open even more NIL deals for athletes like you.
August 19, 2025
Brands
Meet the MOGL AI Assistant – The First AI Agent Turning Athlete Influence Into Instant Impact
If lining up NIL deals still feels like a full-time sprint—hunting rosters, chasing emails, red-lining contracts—catch your breath. Today MOGL is launching the MOGL AI Assistant, the very first AI agent built specifically for the NIL space. In seconds it connects brands with the right athlete influencers, writes the brief, aligns fair rates, and generates singed agreements as soon as the athlete is hired. It’s influencer marketing without the inbox marathon.
August 12, 2025
Brands
The Complete NIL Influencer Playbook for Brands: How to Run High-Performing Student-Athlete Campaigns
Run better NIL influencer campaigns with student-athletes. Get a full workflow, brief templates, production tips, and ROI tracking—simplified with MOGL.
August 12, 2025
Athletes
NIL Money Is Here. Is Your Financial Playbook Ready?
College athletes used to be told to “enjoy the scholarship and focus on the game.” Today, the game is bigger—and your NIL can be a real business. That’s awesome… if you know how to run the business of you. Without a plan, NIL dollars can vanish faster than a 4.3 forty. With a plan, those same dollars can buy freedom, options, and long-term stability. This post is your friendly nudge (okay, light shove) to upgrade your financial literacy—so the NIL era becomes your launchpad, not a cautionary tale.
August 11, 2025
All
Dentsu Announces Strategic Partnership with MOGL Bringing Clients Closer to the World of NIL Athletes as Brand Influencers
Dentsu today announced a strategic partnership with MOGL, a leading athlete influencer end-to-end tech platform that enables brands to reach prime sports audiences with precision and scale.
July 14, 2025
Athletes
Analysis of NIL Deal Restrictions by State
This is a comprehensive state-by-state reference indicating whether college athlete NIL deals may involve brands in certain restricted categories. The categories covered include Guns, Ammunition, Tobacco, Alcohol, Cannabis/Marijuana (and other controlled substances), and Other Explicitly Restricted Categories (such as Gambling, Adult Entertainment, Prescription Drugs, etc., if specified by the state).
June 24, 2025
Athletes
Big News for Athletes: Connecting Instagram Just Got Way Easier — And That Means More NIL Deals
If you’re an athlete looking to secure more NIL Deals, today’s update is a game-changer.At MOGL, we just rolled out one of our most impactful platform improvements yet — and it directly answers the #1 question we’ve received from athletes:“How can I connect my Instagram without jumping through hoops?”
June 9, 2025
Athletes
The House Settlement Is Here—What Student-Athletes Need to Know (and How Our New NIL GPT Can Help)
Last Friday, June 6 2025, Judge Claudia Wilken gave the green-light to the House v. NCAA $2.7 billion settlement, ushering in the most sweeping NIL rule-change since the Supreme Court’s Alston decision cracked the door in 2021. Now the door is off the hinges—and MOGL is handing you the user-manual.
June 5, 2025
Athletes
Introducing NIL Feed on MOGL: Learn How to Monetize your NIL from the Best
There’s a new way to take your NIL (Name, Image, and Likeness) game to the next level—right from the palm of your hand. We’re excited to announce the launch of MOGL iOS App Version 2.0, featuring our brand new NIL Feed. If you’re ready to boost your earning power, get inspired by fellow athletes, and make NIL deals even easier, this is the update you’ve been waiting for.
March 4, 2025
Brands
The Rise of Athlete-Influencers and the Power of Micro & Nano Creators
A decade ago, influencer marketing was a game dominated by celebrities and mega-influencers. Fast-forward to today, and the landscape has shifted dramatically. The most effective voices in the game aren’t always the ones with millions of followers—they’re the micro and nano-influencers who are redefining engagement, authenticity, and return on investment (ROI) for brands.
February 27, 2025
Brands
How AI is Revolutionizing Influencer Marketing: Smarter Discovery, Streamlined Campaigns, and Game-Changing Analytics
The influencer marketing landscape is evolving at lightning speed, and artificial intelligence (AI) is at the heart of this transformation. From finding the right influencers to automating campaign execution and measuring impact with precision, AI is making influencer marketing more efficient, data-driven, and scalable than ever before.
February 25, 2025
Brands
How Influencer Marketing Became a Full-Funnel Strategy (And Why Athlete-Influencers Are Leading the Way)
For years, influencer marketing was seen as a top-of-funnel play—great for brand awareness but not much else. Fast forward to today, and the game has changed completely. Influencers are now driving impact across the entire customer journey, from discovery and consideration to purchase and long-term loyalty.
February 19, 2025
Brands
The Future of Influencer Marketing is Here – And It Only Takes Minutes
Influencer marketing just got a major upgrade. For years, brands have been stuck in a cycle of slow, manual, and frustrating influencer discovery. Sifting through profiles, vetting influencers, and managing outreach could take three weeks (or more!) before a campaign even launched. But now? With MOGL AI, those three weeks shrink to just minutes.
December 9, 2024
Brands
Cracking the ROI Code: How MOGL’s Native Reporting Transforms Influencer Campaign Measurement
We’ve all heard it: influencer marketing is going to change everything. And in a way, it already has. It’s now easier than ever to pair your brand with a face and personality that your audience trusts. Yet the perennial challenge has always been the same: how do we measure the impact of influencer campaigns—how do we prove ROI?
November 13, 2024
Brands
Amplify Your Brand’s Impact: Unleashing the Power of Paid Boosting and Influencer Whitelisting
In today’s saturated digital landscape, brands are in a constant battle for consumer attention. Traditional advertising channels are no longer sufficient to make a significant impact. To truly stand out, savvy marketers are blending the authenticity of influencer marketing with the expansive reach of paid media. This potent combination is realized through strategies like paid boosting and influencer whitelisting—a game-changer for brands aiming to elevate their presence and engagement.
October 28, 2024
Universities/Collectives
CHATHAM ATHLETICS SELECTS MOGL AS THEIR EXCLUSIVE NIL SOLUTION
Chatham University has selected MOGL as its exclusive NIL solution to connect student-athletes to local and national NIL opportunities. MOGL's software matches athletes to deals and automates compliance disclosures for partners.
October 17, 2024
Brands
Cracking the Code: How to Accurately Analyze an Influencer's Engagement Rate for Successful Influencer Marketing Campaigns
In the dynamic world of influencer marketing, understanding an influencer's engagement rate is crucial for brands aiming to craft a successful influencer marketing campaign. Engagement rate isn't just a vanity metric; it's a key indicator of how well an influencer's content resonates with their audience, directly impacting the success of your influencer marketing strategies. So, how do you accurately analyze this vital metric to enhance your influencer outreach and maximize your influencer marketing spending?
October 10, 2024
Athletes
Game Changer: How the House vs. NCAA Settlement Transforms Student-Athlete Earnings and NIL Opportunities
The landscape of college athletics is on the brink of a seismic shift. The recent House vs. NCAA settlement isn’t just another legal footnote—it’s a game changer that redefines how student-athletes are compensated and how they can leverage their Name, Image, and Likeness (NIL) for third-party deals. This monumental agreement ushers in a new era of revenue sharing and opens up a world of opportunities for athletes both on and off the field.
October 2, 2024
Brands
Unlocking Influencer Marketing Success: The Key Metrics Every D2C Brand Should Track
In the ever-evolving world of influencer marketing, data is your compass. For Direct-to-Consumer (D2C) brands, understanding which metrics matter can be the difference between a campaign that soars and one that falls flat. So, what should you really be paying attention to when diving into the analytics of your influencer partnerships? Let’s break down the essential metrics that will help you optimize your campaigns and maximize your ROI.
September 24, 2024
Brands
Maximizing ROI: How D2C Brands Can Leverage Data Analytics to Optimize Influencer Marketing and Paid Media
In the fast-paced world of D2C marketing, data isn’t just numbers on a spreadsheet—it’s the key to unlocking your brand’s potential. But let’s be real: data can be overwhelming. So, how do you turn all those metrics into actionable strategies, especially when it comes to influencer marketing and paid media? Let’s break it down.
September 20, 2024
Brands
Unlocking Maximum ROI: How D2C Brands Can Combine Influencer Marketing with Paid Media
In the ever-evolving digital landscape, Direct-to-Consumer (D2C) brands are constantly seeking innovative strategies to maximize their Return on Investment (ROI). One powerful approach gaining traction is the fusion of influencer marketing with paid media. By combining the authenticity and engagement of influencer content with the precision and scalability of paid advertising, brands can significantly amplify their reach and impact.
September 11, 2024
Brands
How D2C Brands Can Supercharge Conversions by combining Influencer Marketing and Paid Media
In today’s digital landscape, Direct-to-Consumer (D2C) brands are always looking for the perfect blend of strategies to boost their visibility, engagement, and—most importantly—conversions. Learn how to optimize this.
September 4, 2024
Brands
Why Influencer Marketing is So Effective for D2C Brands Targeting Gen-Z
In the rapidly evolving world of digital marketing, one strategy stands out for its unmatched effectiveness with Direct-to-Consumer (D2C) brands targeting Gen-Z: influencer marketing.
August 27, 2024
Brands
Is Influencer Marketing the Right Strategy for Every Business?
In the ever-evolving world of digital marketing, influencer marketing has emerged as a powerful strategy, driving brand awareness and engaging consumers in a way that traditional advertising often can't. But is it right for your business?
August 23, 2024
Brands
How has influencer marketing evolved over the past decade?
Influencer Marketing has exploded over the past decade, are you up to speed on its trajectory?
August 22, 2024
Brands
How can I improve the engagement rate of my influencer marketing campaigns?
10 strategies to improve the engagement rate of your influencer marketing campaigns.
August 20, 2024
Brands
What is a good engagement rate for influencer marketing campaigns?
7 key considerations for a winning Influencer Marketing campaign engagement rate.
August 19, 2024
Brands
How do influencer relationship management tools enhance influencer campaign management?
The top 10-ways that Influencer relationship management tools significantly enhance influencer campaign management
August 16, 2024
Brands
How can I evaluate influencer software for campaign management?
10 key factors to consider when evaluating influencer marketing software for campaign management
August 15, 2024
Brands
How can brands tailor KPIs to align with specific campaign goals?
Brands can tailor KPIs to align with specific campaign goals by following these 10 key strategies.
August 14, 2024
Brands
How can brands use reach and impressions to optimize their influencer campaigns
By leveraging reach and impressions data in these ways, brands can continuously refine their influencer marketing strategies, improve targeting, and maximize the impact of their campaigns. This data-driven approach ensures that influencer partnerships deliver optimal results and contribute effectively to broader marketing objectives.
August 13, 2024
Brands
How can reach and impression metrics specifically influence the ROI of influencer marketing campaigns?
10 key ways that reach and impression metrics impact the ROI of influencer marketing campaigns.
August 12, 2024
Brands
How do social media engagements impact the ROI of influencer marketing sports sponsorships?
Social media engagements can significantly impact the ROI of influencer marketing sports sponsorships in these 10 key ways
August 9, 2024
Brands
How can Brands balance short-term and long-term ROI measurements in influencer marketing-based sports sponsorships?
Balancing short-term and long-term ROI measurements in influencer marketing-based sports sponsorships is crucial for brands to maximize their investments and ensure sustained benefits. Here are the key strategies to achieve this balance.
August 8, 2024
Brands
How do brands measure the ROI of long-term athlete sponsorships?
Brands measure the ROI of long-term athlete sponsorships using a combination of short-term and long-term metrics, as well as qualitative and quantitative methods.
August 7, 2024
Brands
How do long-term athlete sponsorships affect brand loyalty?
Long-term athlete sponsorships have a profound impact on brand loyalty through several key mechanisms. By leveraging these benefits, brands can create strong, lasting relationships with consumers, ultimately fostering greater brand loyalty through long-term athlete sponsorships.
August 6, 2024
All
CLARK ATLANTA ATHLETICS SELECTS MOGL AS THEIR EXCLUSIVE NIL SOLUTION TO CONNECT ATHLETES TO BRANDS AND FANS
The Division of Athletics at Clark Atlanta University has announced a partnership with MOGL as its exclusive NIL solution for its student-athletes. MOGL is the leading athlete marketplace and operations software provider powering the NIL era of collegiate athletics.
August 1, 2024
Athletes
What strategies do successful college athlete influencers use to grow their followings?
July 18, 2024
Brands
What are the key benefits of partnering with an athlete influencer over a standard influencer?
Partnering with an athlete influencer offers several distinct benefits over working with a standard influencer. By leveraging these benefits, brands can create more impactful and authentic marketing campaigns that resonate deeply with their target audiences.
July 9, 2024
Brands
What should a brand consider if determining between an athlete influencer vs a standard influencer?
When deciding between an athlete influencer and a standard influencer, brands should consider several key factors.
July 1, 2024
Universities/Collectives
BINGHAMTON ATHLETICS SELECTS MOGL AS THEIR EXCLUSIVE NIL SOLUTION TO CONNECT ATHLETES TO BRANDS AND FANS
The Department of Athletics at Binghamton University announced its partnership with MOGL, the leading athlete marketplace and operations software provider powering the NIL era of collegiate athletics, as their exclusive NIL solution for its student-athletes.
June 26, 2024
Brands
How do athlete influencers impact brand loyalty?
Athlete influencers have the power to significantly bolster brand loyalty through a variety of compelling mechanisms. In this post, we’ll review the top 10 reasons so you can make an informed decision on when and how to use Athlete influencers to promote your business.
June 6, 2024
Brands
What Recent NCAA Changes Mean for Your Brand Marketing Strategy
As brand marketers, staying on top of the latest shifts in collegiate athletics can open up new opportunities to connect with a passionate and engaged audience. Recently, significant changes within the NCAA and college sports landscape have created a transformative moment, particularly around Name, Image, and Likeness (NIL) regulations and revenue-sharing.
May 17, 2024
Brands
Understanding the Different Types of College Athlete Influencers
Understanding the different types of college athlete influencers allows brands to tailor their marketing strategies effectively. Whether targeting a local community through micro-influencers or achieving nationwide reach with celebrity influencers, brands can harness the power of college athletes to connect authentically with their audience and drive meaningful engagement.
April 29, 2024
Brands
Navigating the NIL Landscape: 5 Key Insights for Successful Athlete Endorsement Campaigns
For brands and marketers looking to tap into this burgeoning market, understanding how to effectively engage with college athletes is crucial. Here are five essential aspects to keep in mind for a successful NIL campaign.
April 18, 2024
Brands
Unlocking the Power of Content with Athlete Influencers: A Two-Part Guide
Partnering with college athlete influencers is an innovative strategy that brings a fresh, vibrant element to your brand’s marketing. Platforms like MOGL enable you to connect to thousands of athlete influencers and manage mass-scale campaigns in one place to maximize targeted audience reach and brand awareness growth.
April 16, 2024
Universities/Collectives
BOWIE STATE ATHLETICS SELECTS MOGL AS THEIR EXCLUSIVE NIL SOLUTION TO CONNECT ATHLETES TO BRANDS AND FANS
The Department of Athletics at Bowie State University announced its partnership with MOGL, the leading athlete marketplace and operations software provider powering the NIL era of collegiate athletics, as their exclusive NIL solution for its student-athletes.
April 4, 2024
Brands
From Court to Campaign: Exploring NIL Influence During March Madness
March Madness is not only the pinnacle of the college basketball season but also a dynamic showcase of the true benefit of athletes being able to monetize their Name, Image, and Likeness (“NIL”).NIL deals have transformed the ways that brands can capitalize on athletes’ influence both during the tournament and throughout the calendar year, offering them new avenues for engagement, promotion, and reach.
March 25, 2024
Brands
The Strategic Science of Product Gifting and MOGL's Innovative Approach in Influencer Marketing
In the influencer marketing landscape, product gifting is a strategic approach that significantly amplifies brand visibility and trust. This tactic is particularly impactful with nano and micro influencers, who engage deeply with their audience, fostering a sense of authenticity and trust. MOGL's job-based methodology refines this strategy, enhancing precision and effectiveness in influencer partnerships.
March 20, 2024
Athletes
MOGL's iOS App Transforms NIL Deal Management for Athletes
MOGL's app isn't just a tool—it's your ally in maximizing your NIL potential. It differentiates itself by offering the most NIL deals with the widest variety of brands in the market available for all athletes executing campaigns, and providing a mobile-first solution that resonates with your on-the-go lifestyle.
November 8, 2023
Universities/Collectives
Oregon Collective “Ducks Rising” Selects MOGL as NIL Solution Connecting Student-Athletes to Brands and Fans
Through MOGL Monetize™, Ducks Rising will have access to advanced NIL software that helps manage fan memberships, streamline operations, distribute exclusive content to members and support student-athletes by connecting them with paid sponsorships.
October 27, 2023
Brands
Athletes
Liquid I.V. Partners with MOGL to Scale Name, Image & Likeness Influencer Strategy
For Liquid I.V., collaborating with college athletes has always been a part of the brand DNA. The cornerstone of physical activity is proper hydration, and no one understands this better. Through the partnership, Liquid I.V. will receive its own marketplace to connect with influencers looking to promote their products. MOGL’s technology will ensure the program is managed to specification, track key performance metrics and help expand their athlete influencer program.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
articles & Features
Why MOGL Leads the NIL Market: The Only AI Platform Powering Athlete Endorsements at Scale
Meet the MOGL AI Assistant – The First AI Agent Turning Athlete Influence Into Instant Impact
NIL Money Is Here. Is Your Financial Playbook Ready?
Big News for Athletes: Connecting Instagram Just Got Way Easier — And That Means More NIL Deals
The House Settlement Is Here—What Student-Athletes Need to Know (and How Our New NIL GPT Can Help)
The Rise of Athlete-Influencers and the Power of Micro & Nano Creators
How AI is Revolutionizing Influencer Marketing: Smarter Discovery, Streamlined Campaigns, and Game-Changing Analytics
Cracking the ROI Code: How MOGL’s Native Reporting Transforms Influencer Campaign Measurement
How can reach and impression metrics specifically influence the ROI of influencer marketing campaigns?
10 key ways that reach and impression metrics impact the ROI of influencer marketing campaigns.
How do long-term athlete sponsorships affect brand loyalty?
The Strategic Science of Product Gifting and MOGL's Innovative Approach in Influencer Marketing
Oregon Collective “Ducks Rising” Selects MOGL as NIL Solution Connecting Student-Athletes to Brands and Fans
.png)
WESTMINSTER COLLEGE SELECTS MOGL AS THEIR NIL SOLUTION TO CONNECT STUDENT-ATHLETES TO BRANDS AND FANS
Through MOGL Monetize™, Universities Are Provided Leading NIL Technology to Help with Deal Sourcing, Compliance and Education.
Navigating Compliance: Ensuring NIL Activities Adhere to Rules and Regulations with MOGL Monetize
University of Mary Washington Selects MOGL as Their NIL Solution
As a pioneer in the NIL era of collegiate athletics, MOGL provides cutting-edge technology to athletic departments, allowing student-athletes to access market-leading NIL opportunities with automated compliance reporting and analytics. This collaboration marks a significant milestone in enhancing NIL opportunities for UMW's student-athletes while providing the university administration with the necessary technology to receive automatic disclosures.
The Empowering Potential of NIL: A New Era for Athletes
At its forefront, NIL offers athletes the exciting opportunity to engage in marketing sponsorships and earn income, benefitting both themselves and their families. However, beneath the surface lies a profound potential for athletes to cultivate a unique set of skills that were often overshadowed by their sporting prowess. These skills encompass professional communication, time management, entrepreneurial aptitude, creativity, and more – attributes that are essential for future success beyond the field.
.jpg)
Recent IRS Rulings Will Change the NIL Game for Collectives - What’s Next?
In the first two years of NIL, over 200 collectives have emerged, and more than 80 of these collectives were formed as non-profits, or 501(c)(3) organizations - an Internal Revenue Service designation that allows for businesses to be exempt from taxes so long as they are primarily focused on making advancement and improvement for the public good.
NACDA Takeaways
Every year, collegiate representatives from athletic departments across the country gather at the National Association of Collegiate Directors of Athletics’ (NACDA) convention. This is an opportunity to watch dozens of experts speak on all aspects of collegiate athletics and current issues. Naturally, Name, Image, and Likeness took center stage amongst the issues discussed. MOGL is proud to have sponsored the NIL Education Seminar curated to help administrators, vendors, and others navigate this new landscape and learn how best to prosper amidst a flexible regulatory environment. Here are our key takeaways from NACDA 2023.
How to Implement a Successful NIL Program
Name, Image and Likeness (NIL) has opened up the doors for college athletes to earn money from their brand, bringing with it both expected and unexpected challenges and complications. College and university athletic programs are now looking to implement effective NIL programs to help their student-athletes build their brand and remain compliant. Here's some steps to get started on how to implement a successful NIL program.
Love Letters to the NIL Summit
I wanted to reference this speech by Theodore Roosevelt in admiration of all of the athletes who attended year 2 of the NIL Summit. With all they are dealing with academically, athletically, personally, emotionally, and now professionally, they were selected by their universities to represent their peers on campus as a leader within the NIL space. This is a tremendous honor that they should all be very proud of.
Rider University Selects MOGL as Their University NIL Solution
Rider University has selected MOGL as its exclusive Name, Image, and Likeness ("NIL") solution. Through MOGL Monetize™, Rider will receive leading digital agency services, compliance technology and education for all of their student-athletes.
MOGL, Alkeme Health to Provide Mental Health Resources for College Athletes
The partnership between MOGL and Alkeme Health is a significant step towards addressing the critical issue of mental health in college sports. The Alkeme Athlete Coalition will provide student-athletes with the necessary tools and resources to support their mental well-being, making a positive difference in their lives.
Athlete Influencers on the Rise
Sports figures have long been trusted brand ambassadors and highly sought by marketers. With the rise of social media, the opportunity for athletes to endorse products, directly or indirectly, is tremendous; but when it comes to collegiate sports, these athletes were prohibited from the marketing game until the introduction of NIL in 2021. NIL - name, image, and likeness - now allows amateur athletes to receive compensation and profit off of their popularity and often their already-sizable following on social media.
KING UNIVERSITY SELECTS MOGL AS THEIR UNIVERSITY NIL SOLUTION
King University has selected MOGL as its exclusive NIL solution. Through MOGL Monetize™, King will receive leading digital agency services, compliance technology and education for all of their student-athletes. MOGL, the leading athlete marketplace and operations software provider powering the Name, Image, and Likeness (“NIL”) era of collegiate athletics, provides technology to athletic departments that enables market-leading access to NIL opportunities for their student-athletes with automated compliance reporting and analytics. This partnership signifies a crucial step towards expanding NIL opportunities for King student-athletes while also providing university administration the technology needed to connect their network and receive automatic disclosures.
The Cost of Mental Health in Athletics
May is Mental Health Awareness Month. For decades, despite tremendous advancements in medicine around the globe and a growing commitment to wellness, mental health has long been considered a ‘taboo’ topic in athletics that has lingered far too long in the dark. Unlike physical disease and health challenges which are approached as problems to be resolved, there has been a stigma around mental health issues that brings with it undue shame for people who suffer with mental illness and even for their families.
ESPN Black Sports Business Symposium
The ESPN Black Sports Business Symposium was a very long-awaited program that we needed - specifically for black people in the sports business. The various goals and pillars of BSBS are to accelerate access, drive opportunity, cultivate community, inspire innovation, and celebrate excellence.
Holy Cross Partnership Perspectives
We get to work with Holy Cross as one of our university partners. Earlier this month, our team took a visit to Worcester and spent time learning with coaches, athletes, and administrators about the unique needs and opportunities for NIL education with the Crusader community. Some of our insights are shared here.
Division III Perspectives
College athletes across all NCAA Divisions and Conferences have embraced this new time and MOGL has been integral in helping educate athletes on how to build their brand, while also staying safe and compliant to NCAA, state, and federal rules.
Division II Perspectives on Name, Image, and Likeness
MOGL recently spent some time at Winona State with athletes, staff, and alumni onboarding them to MOGL and learning from them. From the beginning, our partnership with Winona State was grounded in our belief that NIL activity is for all athletes, and our time spent there just furthered our commitment to our mission.
MOGL Brokers First Ever Division III All-Athlete NIL Partnership for Rhodes College
MOGL announced a historic partnership with Rhodes College today, offering NIL opportunities and support to all Lynx student-athletes. In collaboration with clean label sports nutrition leader Clean Energy at cleansmoothie.com, the partnership will provide Clean Energy products to over 150 student-athletes. The partnership is the first of its kind in Division III athletics and continues to reinforce the value of working with NCAA Division II and III student-athletes through affiliate marketing.
How Female Athletes are Changing the NIL Game
Happy Women’s History Month! We can’t think of a better way to kick off the month than to shed some light on a subset of females that are killing it right now: female student-athletes.
College Athletes Are up and Coming as Influencers - But Why Should Brands Work With Them?
One of the biggest advantages of working with college athletes is their ability to reach younger generations. College students fit into two of the most sought-after demographics – millennials and Gen Zers – who are notoriously difficult to reach with traditional marketing methods. Partnering with them doesn't just allow brands to access new markets, it also helps foster loyalty given that these consumers will feel connected to classmates and peers.
MOGL Brokers First Ever Division II All-Athlete NIL Partnership for Winona State University
As the exclusive NIL solution for Winona State, MOGL is setting a new standard in the world of NIL marketing, which is estimated to reach $1.14 billion this year. With a focus on DII and DIII student-athletes who have been underserved in the NIL space, MOGL is working to educate partners on the value these athletes hold.
MOGL teams up with NBC Sports Athlete Direct to Connect Brands with Athletes
The Loyola of Chicago Ramblers earned their spot as an all-time Cinderella story with their 2018 trip to the Final Four, and we’ve been watching them ever since. This year, they’re giving fans unprecedented access leading up to the NCAA tournament through NBC Sports.
Finding My Way Back
Joining a company on a mission to change the landscape for female athletes.
Winona State University Selects MOGL as NIL Partner
The College of the Holy Cross Selects MOGL as their NIL Solution
The College of the Holy Cross selected MOGL as its exclusive NIL solution. Through MOGL Monetize™, Holy Cross will receive leading digital agency services, compliance technology and education for all of their student-athletes.
%20crop.png)
Game Plan Partners with MOGL to Help Educate Student-Athletes
MOGL is now partnered with Game Plan, the leader in total athlete development, to help educate more athletes. MOGL will now provide NIL educational content for Game Plan’s Insights Channel within the platform’s Expert Network. All athletes on Game Plan will have full access to the content.
MOGL's First Partnership with a Collective: WSU's Cougar Collective
The Cougar Collective has selected MOGL as its exclusive name, image and likeness (“NIL”) solution.
College of Southern Nevada Selects MOGL As Their University NIL Solution
Through MOGL Monetize™, Universities are Provided Leading NIL Technology to Help with Deal Sourcing, Compliance, and Education.
Rhodes College Selects MOGL As Their University NIL Solution
Through MOGL Monetize™, Universities are Provided Leading NIL Technology to Help with Deal Sourcing, Compliance, and Education.
MOGL's Visit to Columbus, Ohio
MOGL took a trip to Columbus, Ohio for an event and spoke to Ohio State University athletes, athletic administrators and local businesses about name, image and likeness and what they want out of it in this new era. The NIL event was held on the week of the Notre Dame Ohio State University season opening college football game at Seventh Son Brewing Co.
MOGL Athlete Jack Betts Spotlighted by Business Insider
Hailing from a small college town in Massachusetts sits the proclaimed ‘King of DIII NIL’, Jack Betts. The Amherst College Wide Receiver utilized the last eight months to grow his personal brand into a marketable option for companies around the country. Business Insider sat down with the MOGL athlete to discuss his ability to leverage a number of deals into profitable income as a student-athlete, and MOGL’s role in his journey.
Definitive guide to running an influencer campaign with college athletes
Every Kid Sports Partnership with MOGL
MOGL Partner Every Kid Sports (EKS) is a non-profit that provides youth sports grants to kids from income-restricted families so they can also experience the positive benefits of playing. MOGL’s involvement with EKS roots from the deep passions of MOGL’s Co-Founders to help young athletes achieve their dreams and defeat financial limitations that may hold them back.
.png)
HBCU Lincoln University Selects MOGL as Their Exclusive NIL Solution
Through MOGL Monetize™, Lincoln University will receive leading NIL technology to help with deal sourcing, compliance, and education.
The First Year of Name, Image, and Likeness
In recognition of NIL’s first birthday, MOGL is celebrating by recapping this historic first year of activity and highlighting our impact on the rapidly changing industry.
MOGL's New Director of Education and Compliance
MOGL recently expanded its athlete relations team, hiring Washington D.C.-based Timothy F. Bryson as Director of Athlete Education and Compliance.
The Inaugural NIL Summit
Celebrating the First Inaugural NIL Summit and the MOGL Athlete winners of Inaugural NIL Awards! MOGL is committed to helping student-athletes and businesses elevate their brands.
NIL Collectives, Jesse James, and Life in the "Wild West": How MOGL Helps Collectives Protect Student-Athletes
The NIL landscape is continuously being referred to as the “Wild West,” where everything goes due to the absence of any uniform rules or laws governing collegiate sports. Over the past few months, we have seen many activities that stretch the boundaries of what is permissible and above-board– in the same way that Jesse James and Billy the Kid stretched the limits to reap the benefits of an unregulated and dangerous 19th-century American West.
Why Back-to-School Campaigns Need Real Athlete Content, Not Synthetic AI Filler
How Brands Can Build Better Back-to-School Athlete Influencer Campaigns
What Is a Micro-Roster Campus Blanket Campaign?
How Brands Should Evaluate Athlete Influencer Marketing Performance in the 2H 2026 Creator Landscape
Back to School: The Dorm-Room GRWM Recovery Loop
How Brands Can Use College Athlete Influencers for Back-to-School Social Commerce
What Is Fan-Adjacent Marketing? How Brands Can Use Athlete Influencers Around Live Sports
Fan-adjacent marketing helps brands participate in sports culture by activating athletes, grassroots creators, and community voices around live sports moments.
How Brands Can Use Athlete Influencers Around Summer Holidays
Meta Paid Partnership Labels: What Brands Need to Know for NIL Campaigns
Top 5 NIL Platforms for College Athletes in July 2026
How Brands Should Structure Athlete Whitelisting Fees for Paid Social
How Brands Can Build Always-On Trust Infrastructure With Athlete Influencers
How Brands Can Turn the “Irreplaceable Instinct” Creative Shift Into Better Athlete Influencer Campaigns
How Brands Can Use Creator Whitelisting More Effectively in Paid Social
Creator whitelisting works best when brands treat it as a rights, creative, distribution, and measurement workflow — not simply as a boosted creator post.
How Many Micro and Nano Athletes Do You Need for a Meaningful NIL Campaign?
What Does It Mean for an Athlete to Be a Media Brand?
How Brands Can Use Retained Creator Channels to Improve Athlete Influencer Marketing Performance
Retained creator channels help brands turn athlete influencer marketing from a one-off activation into a repeatable growth system.
How Brands Can Use Whitelisted Creator Ads to Test Creative Before Scaling Production
Why World Cup Wins Will Be Local: A Brand Blueprint for Athlete Creator Campaigns
How Brands Can Turn Summer NIL Deals Into a Story Arc
The best summer athlete influencer partnerships are planned story arcs that follow athletes from training and campus life through the return to competition.
How Athlete Attribution Helps Brands Measure Dark Social Leakage
Athlete attribution helps brands understand which athletes influenced awareness, traffic, leads, or purchases even when the final click is hidden.
Offline-First Community Pop-Ups: How Brands Can Turn Athlete Influence Into Real-World Momentum
How B2B Brands Can Use Athlete Influencer Marketing to Reach Corporate Decision-Makers
What Gameday Arrival Content Means for Athlete Influencer Marketing
Why Specific Post Engagement Beats Average Engagement for Athlete Influencer Campaigns
What Brands Need to Know About AI Generation in Athlete Influencer Campaigns
How Brands Can Turn Live Sports Moments Into Athlete Influencer Content
How to Navigate Women’s Sports Media Fragmentation With Female Athlete Influencers
How Brands Can Use Athlete Influencer Marketing Around Major Sports Moments Without Official Sponsorship
Provocative Authenticity: How Brands Can Make Athlete Influencer Content Feel Real Without Losing Control
How Can Brands Use Athlete Influencers for Second-Screen Sports Marketing?
How TikTok SEO Changes Usage Rights for Athlete Influencer Campaigns
3 Timely Tips for Brands to Get More From Athlete Influencers
Learn three practical ways brands can get more from athlete influencer campaigns: local moments, compliant audio, and native storytelling.
How Consumer Brands Can Use Athlete Influencers as Trust Infrastructure
How Brands Can Win With Raw Athlete Content in the Unfiltered Era
How Brands Can Use Precision Matching to Improve NIL Deals With Athlete Influencers
How Consumer Brands Can Build Gen Z Trust With Female Athlete Influencers
How Consumer Brands Can Improve Athlete Influencer Marketplace Campaign Performance
Tips and tricks to help you scale your struggling athlete influencer marketing program
Analysis of NIL Deal Restrictions by State
Comparing the Top Athlete Influencer Marketing Services for Apparel & Athleisure Brands
How To Market With College Athletes | NIL Marketing Guide for Brands
Learn how brands can market with college athletes using NIL partnerships. This beginner-friendly guide explains how NIL marketing works, why it’s effective, and how to get started
Why Athlete-First NIL Platforms Outperform Traditional Influencer Agencies for Fitness & Wellness Brands
State-by-State NIL Regulations for High School
Which Firms Actually Handle Athlete Influencer Marketing for Fitness & Wellness Products? A Comparison Guide
The Complete NIL Influencer Playbook for Brands: How to Run High-Performing Student-Athlete Campaigns
Run better NIL influencer campaigns with student-athletes. Get a full workflow, brief templates, production tips, and ROI tracking—simplified with MOGL.
Who Offers Athlete Influencer Marketing Campaign Management for College Sports? MOGL
Why Athlete Influencers Win Gen Z: Authentic NIL Marketing vs AI Ads | MOGL
Discover why athlete influencer marketing outperforms AI ads with Gen Z. Learn how NIL partnerships build authenticity, trust, and real engagement for brands.
MOGL: The Agency Specializing in Athlete Influencer Marketing (NIL)
Why MOGL Leads the NIL Market: The Only AI Platform Powering Athlete Endorsements at Scale
Meet the MOGL AI Assistant – The First AI Agent Turning Athlete Influence Into Instant Impact
NIL Money Is Here. Is Your Financial Playbook Ready?
Big News for Athletes: Connecting Instagram Just Got Way Easier — And That Means More NIL Deals
The House Settlement Is Here—What Student-Athletes Need to Know (and How Our New NIL GPT Can Help)
The Rise of Athlete-Influencers and the Power of Micro & Nano Creators
How AI is Revolutionizing Influencer Marketing: Smarter Discovery, Streamlined Campaigns, and Game-Changing Analytics
Cracking the ROI Code: How MOGL’s Native Reporting Transforms Influencer Campaign Measurement
How can reach and impression metrics specifically influence the ROI of influencer marketing campaigns?
10 key ways that reach and impression metrics impact the ROI of influencer marketing campaigns.
How do long-term athlete sponsorships affect brand loyalty?
The Strategic Science of Product Gifting and MOGL's Innovative Approach in Influencer Marketing
Oregon Collective “Ducks Rising” Selects MOGL as NIL Solution Connecting Student-Athletes to Brands and Fans
.png)
WESTMINSTER COLLEGE SELECTS MOGL AS THEIR NIL SOLUTION TO CONNECT STUDENT-ATHLETES TO BRANDS AND FANS
Through MOGL Monetize™, Universities Are Provided Leading NIL Technology to Help with Deal Sourcing, Compliance and Education.
Navigating Compliance: Ensuring NIL Activities Adhere to Rules and Regulations with MOGL Monetize
University of Mary Washington Selects MOGL as Their NIL Solution
The Empowering Potential of NIL: A New Era for Athletes
.jpg)
Recent IRS Rulings Will Change the NIL Game for Collectives - What’s Next?
NACDA Takeaways
How to Implement a Successful NIL Program
Love Letters to the NIL Summit
Rider University Selects MOGL as Their University NIL Solution
MOGL, Alkeme Health to Provide Mental Health Resources for College Athletes
Athlete Influencers on the Rise
KING UNIVERSITY SELECTS MOGL AS THEIR UNIVERSITY NIL SOLUTION
The Cost of Mental Health in Athletics
ESPN Black Sports Business Symposium
Holy Cross Partnership Perspectives
Division III Perspectives
Division II Perspectives on Name, Image, and Likeness
MOGL Brokers First Ever Division III All-Athlete NIL Partnership for Rhodes College
How Female Athletes are Changing the NIL Game
College Athletes Are up and Coming as Influencers - But Why Should Brands Work With Them?
MOGL Brokers First Ever Division II All-Athlete NIL Partnership for Winona State University
MOGL teams up with NBC Sports Athlete Direct to Connect Brands with Athletes
Finding My Way Back
Joining a company on a mission to change the landscape for female athletes.
Winona State University Selects MOGL as NIL Partner
The College of the Holy Cross Selects MOGL as their NIL Solution
%20crop.png)
Game Plan Partners with MOGL to Help Educate Student-Athletes
MOGL's First Partnership with a Collective: WSU's Cougar Collective
The Cougar Collective has selected MOGL as its exclusive name, image and likeness (“NIL”) solution.
College of Southern Nevada Selects MOGL As Their University NIL Solution
Through MOGL Monetize™, Universities are Provided Leading NIL Technology to Help with Deal Sourcing, Compliance, and Education.
Rhodes College Selects MOGL As Their University NIL Solution
Through MOGL Monetize™, Universities are Provided Leading NIL Technology to Help with Deal Sourcing, Compliance, and Education.
MOGL's Visit to Columbus, Ohio
MOGL Athlete Jack Betts Spotlighted by Business Insider
Definitive guide to running an influencer campaign with college athletes
Every Kid Sports Partnership with MOGL
.png)
HBCU Lincoln University Selects MOGL as Their Exclusive NIL Solution
Through MOGL Monetize™, Lincoln University will receive leading NIL technology to help with deal sourcing, compliance, and education.
The First Year of Name, Image, and Likeness
MOGL's New Director of Education and Compliance
MOGL recently expanded its athlete relations team, hiring Washington D.C.-based Timothy F. Bryson as Director of Athlete Education and Compliance.
The Inaugural NIL Summit
NIL Collectives, Jesse James, and Life in the "Wild West": How MOGL Helps Collectives Protect Student-Athletes
Why Back-to-School Campaigns Need Real Athlete Content, Not Synthetic AI Filler
How Brands Can Build Better Back-to-School Athlete Influencer Campaigns
What Is a Micro-Roster Campus Blanket Campaign?
How Brands Should Evaluate Athlete Influencer Marketing Performance in the 2H 2026 Creator Landscape
Back to School: The Dorm-Room GRWM Recovery Loop
How Brands Can Use College Athlete Influencers for Back-to-School Social Commerce
What Is Fan-Adjacent Marketing? How Brands Can Use Athlete Influencers Around Live Sports
Fan-adjacent marketing helps brands participate in sports culture by activating athletes, grassroots creators, and community voices around live sports moments.
How Brands Can Use Athlete Influencers Around Summer Holidays
Meta Paid Partnership Labels: What Brands Need to Know for NIL Campaigns
Top 5 NIL Platforms for College Athletes in July 2026
How Brands Should Structure Athlete Whitelisting Fees for Paid Social
How Brands Can Build Always-On Trust Infrastructure With Athlete Influencers
How Brands Can Turn the “Irreplaceable Instinct” Creative Shift Into Better Athlete Influencer Campaigns
How Brands Can Use Creator Whitelisting More Effectively in Paid Social
Creator whitelisting works best when brands treat it as a rights, creative, distribution, and measurement workflow — not simply as a boosted creator post.
How Many Micro and Nano Athletes Do You Need for a Meaningful NIL Campaign?
What Does It Mean for an Athlete to Be a Media Brand?
How Brands Can Use Retained Creator Channels to Improve Athlete Influencer Marketing Performance
Retained creator channels help brands turn athlete influencer marketing from a one-off activation into a repeatable growth system.
How Brands Can Use Whitelisted Creator Ads to Test Creative Before Scaling Production
Why World Cup Wins Will Be Local: A Brand Blueprint for Athlete Creator Campaigns
How Brands Can Turn Summer NIL Deals Into a Story Arc
The best summer athlete influencer partnerships are planned story arcs that follow athletes from training and campus life through the return to competition.
How Athlete Attribution Helps Brands Measure Dark Social Leakage
Athlete attribution helps brands understand which athletes influenced awareness, traffic, leads, or purchases even when the final click is hidden.
Offline-First Community Pop-Ups: How Brands Can Turn Athlete Influence Into Real-World Momentum
How B2B Brands Can Use Athlete Influencer Marketing to Reach Corporate Decision-Makers
What Gameday Arrival Content Means for Athlete Influencer Marketing
Why Specific Post Engagement Beats Average Engagement for Athlete Influencer Campaigns
What Brands Need to Know About AI Generation in Athlete Influencer Campaigns
How Brands Can Turn Live Sports Moments Into Athlete Influencer Content
How to Navigate Women’s Sports Media Fragmentation With Female Athlete Influencers
How Brands Can Use Athlete Influencer Marketing Around Major Sports Moments Without Official Sponsorship
Provocative Authenticity: How Brands Can Make Athlete Influencer Content Feel Real Without Losing Control
How Can Brands Use Athlete Influencers for Second-Screen Sports Marketing?
How TikTok SEO Changes Usage Rights for Athlete Influencer Campaigns
3 Timely Tips for Brands to Get More From Athlete Influencers
Learn three practical ways brands can get more from athlete influencer campaigns: local moments, compliant audio, and native storytelling.
How Consumer Brands Can Use Athlete Influencers as Trust Infrastructure
How Brands Can Win With Raw Athlete Content in the Unfiltered Era
How Brands Can Use Precision Matching to Improve NIL Deals With Athlete Influencers
How Consumer Brands Can Build Gen Z Trust With Female Athlete Influencers
How Consumer Brands Can Improve Athlete Influencer Marketplace Campaign Performance
Tips and tricks to help you scale your struggling athlete influencer marketing program
Analysis of NIL Deal Restrictions by State
Comparing the Top Athlete Influencer Marketing Services for Apparel & Athleisure Brands
How To Market With College Athletes | NIL Marketing Guide for Brands
Why Athlete-First NIL Platforms Outperform Traditional Influencer Agencies for Fitness & Wellness Brands
State-by-State NIL Regulations for High School
Which Firms Actually Handle Athlete Influencer Marketing for Fitness & Wellness Products? A Comparison Guide
The Complete NIL Influencer Playbook for Brands: How to Run High-Performing Student-Athlete Campaigns
Run better NIL influencer campaigns with student-athletes. Get a full workflow, brief templates, production tips, and ROI tracking—simplified with MOGL.
Who Offers Athlete Influencer Marketing Campaign Management for College Sports? MOGL
Why Athlete Influencers Win Gen Z: Authentic NIL Marketing vs AI Ads | MOGL
Discover why athlete influencer marketing outperforms AI ads with Gen Z. Learn how NIL partnerships build authenticity, trust, and real engagement for brands.
MOGL: The Agency Specializing in Athlete Influencer Marketing (NIL)
Why MOGL Leads the NIL Market: The Only AI Platform Powering Athlete Endorsements at Scale
‹›
Podcasts
Is the NFL Draft Being Effected by NIL?
Is the NFL Draft Being Effected by NIL?
02/15/2024
#48 Athletes are Employees?, SEC & BIG 10 Takeover, Senior Bowl Recap, TikTokers Can Hoop or Vice Versa?
02/08/2024
#47 Prime Video to create NIL doc, Tennessee under NCAA investigation, Kayshon Boutte gambled how much?
02/01/2024
#46 The Tide Rolls Deep // Mac Hereford
01/25/2024
1:32:18
#45 Back to the Roots
01/11/2024
#44 Do What's Best For You // RJ Oben
01/04/2024
#43 The QB Takeover // Quincy Avery
12/14/2023
#42 It's All About the Journey // Darien Rencher
12/07/2023
#41 Building a Brand Organically // Ashley Macfarlane
11/30/2023
#40 Out with the Old and In with the New // Jason Lener
11/16/2023
#39 Embracing NIL // Quentin Harris
09/29/2023
#38 Walk-ons Are People Too // Chris Finke
09/14/2023
#37 You Can Always Do More // Dillan Gibbons
08/17/2023
#36 Keep the Main Thing the Main Thing // C.J. Carr
08/03/2023
#35 Lax is A Lifestyle // Matt Kavanagh
07/20/2023
#34 Web 3 in NIL // Grant Sapkin
07/13/2023
#33 Go and Get It // Terian Williams
07/06/2023
#32 Finding Fun In the Sport // Nora Burke
06/29/2023
#31 NIL Summit Recap // Sitori Tanin
06/15/2023
#30 NIL the Clean Way // Ted Volz II
06/01/2023
#29 Pay It Forward // Dan Canova
05/25/2023
#28 Confidence in the Next Step // Amir Carlisle
05/18/2023
#27 Treat Your Mental Like Your Physical // Max Browne
05/11/2023
#26 Adversity is Inevitable // Kenlee Newcom
05/02/2023
#25 BONUS Get Comfortable Being Uncomfortable // Marques Colston
04/27/2023
#24 Find Your Why // Charlie Ekstrom
04/25/2023
#23 #WhyD3 // TezJioh Knox and Arness Georgetown II
04/11/2023
#22 A Brand That Can Be Trusted // Kit Hughes
04/06/2023
#21 You Can't Hide Behind The Chair // Jim Duncan
03/28/2023
#20 The Breakfast Pitch // Maddie Walsh
03/14/2023
#19 El Futuro de NIL // Vannelie Melendez
03/07/2023
#18 Shoot All Shots // Rae Joens
03/03/2023
#17 Women Ball Too // Mattie Schimenz
02/28/2023
#16 There's Value in Division II // Eric Schoh
02/21/2023
#15 Leverage and Protect // Sivonnia DeBarros
02/07/2023
#14 New Perspectives // Kirby Porter
01/24/2023
#13 Cut through the Noise // Camber Clemence
12/20/2022
#12 No Step is Too Small // Kami Joi Hickson
12/06/2022
#11 Am I Still Family? // Dr. Victor Kidd
11/29/2022
#10 Go For It // Zoe Schweitzer
11/15/2022
#9 Keep It Simple // Trajuan Briggs
11/08/2022
#8 Reimagining NIL Education // Sophia Baur-Waisbord
10/25/2022
#7 NIL is Empowering // Terry Prentice
10/18/2022
#6 Do Your Research // Mo'ne Davis
09/27/2022
#5 Business Decisions // Logan Hittle
09/20/2022
#4 Tactical Education // Becca Greenwell Wathen
09/13/2022
#3 We're Still Humans // Kyle McCord and Marvin Harrison Jr.
09/06/2022
#2 The Blueprint // Will Baggett
08/30/2022
#1 The MOGL Story // Ayden Syal and Brandon Wimbush
08/23/2022
Welcome to MOGL!
08/16/2022
appearances
June 24, 2025\ \ Ut Et\ \ Labore adipisci adipisci.
June 24, 2025\ \ Quia Dolore Quis\ \ Atque eos omnis repellat.
June 24, 2025\ \ Commodi Et A\ \ Quam assumenda non voluptatem perferendis hic est est maxime ea.
June 24, 2025\ \ Ut\ \ Et non voluptas
June 24, 2025\ \ Placeat\ \ Porro molestias dolorum doloribus.
Ready to get started?
MOGL is the leading athlete marketplace and software provider powering the NIL era of collegiate athletics
Get Started Free Book Strategy Call
Lauren Burke